1. What information we collect from you
1.1 Personal Information vs. Non Personal Information
Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you, Personal Information and Non Personal Information. “Personal Information” refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. We may also collect and use Personal Information to verify your identity when you are making purchases or donations or enrolling in classes via the Website. Examples of Personal Information include your first name together with your last name, your credit card number, mailing address and/or email address and phone number. Generally, we collect Personal Information when you use the Website to make ticket purchases or other purchases, make a donation, fill out surveys, participate in contests or sweepstakes if we have any, sign up for classes, correspond with us, participate in our email clubs, choose to post blogs on the Website or otherwise volunteer information about yourself. “Non Personal Information” refers to information that does not by itself identify you or a specific individual. Examples of Non Personal Information we may collect include demographic information, which web pages of ours are most often visited and which of our productions are either receiving the most ticket purchases or website visits. We may collect Non Personal Information through any of the methods discussed above as well as automatically through use of industry standard technologies discussed further below.
1.2 Information you provide to us
You will have the opportunity to provide us with Personal Information and Non Personal Information which we will collect directly from you as follows:
(a) For visitors who email us directly via an email hyperlink. If you email us via a hyperlink, we collect your first and last name, email address and any content included in the email.
(b) For customers purchasing tickets or products or making donations. If you order tickets for one of our productions, or for a whole season, or if you make purchases at our online gift shop or make a donation to Berkeley Rep, we will collect and maintain your name, email address, mailing address, telephone number, ticket or selection information, donation amounts (if applicable), credit card number (or check or money order information if using such payment methods while ordering via mail), order tracking number, referring URL, IP address and a password. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. If you cancel an order or do not complete an order we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.
(c) For customers enrolling in classes. If you enroll in a Berkeley Rep class via the Website, we will collect and maintain your name, email address, mailing address, telephone number, the class selection(s), emergency contact name and phone number, medical information, date of birth, credit card number (or check or money order information if using such payment methods while ordering via mail), order tracking number, referring URL, IP address and a password. If you purchase a class for a person other than yourself (including a child) we will also keep their name, address, telephone number, class selection(s), emergency contact name and phone number, medical information, date of birth and relationship to you. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. If you cancel an order or do not complete an order we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.
1.3 Information collected through technology
We collect information from visitors to the Website regarding the referring URL, your IP address, which browser you used to come to the Website, the country, state and telephone area code where your server is located and the pages of the Website that you viewed during your visit. Some of this information is gathered through the following technologies:
We may participate in behavioral-based advertising. This means that a third party may place a cookie on your browser, or use a web beacon, to collect information about your use of our Website so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our Website, or on other websites. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance.
(b) IP Address. You can visit many areas of the Website anonymously without the need to become a registered user. Even in such cases, we may collect IP addresses automatically. An IP address is a number that is automatically assigned to your computer whenever you begin service with an Internet Service Provider. Each time you access the Website and each time you request one of our pages, our server logs your IP address. Standing alone, your IP address is not necessarily personally identifiable.
(c) Web Beacons. Berkeley Rep may use a variety of other technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in web pages and emails. We may use these technical methods in HTML emails that we send our users to determine whether they have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
(d) “Do Not Track” Signals. We do not respond to “do not track” signals in your web browser, and do not control whether third parties do so (including service providers acting on our behalf to serve you targeted advertising). Some third party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, certain website browsers allow you to set the “do not track” signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.
2. Use and disclosure of Personal Information
2.1 Use of Personal Information and Non Personal Information
(a) System Administration. We use your IP Address for the purposes of system administration, to assist in diagnosing problems with our server, to monitor our system performance and the level of activity on the Website in general and about specific portions of our Website and how the traffic on our Website is apportioned and from where it may come and to gather broad demographic information about our Website visitors, so we can make it easier and more convenient for you to navigate and use the Website, and make our Website more useful and better targeted for you and our community in general.
(c) Notices to Recipients Regarding Orders or other Requests. If you have made a purchase or donation via the Website, we may use your Personal Information to send one or more emails regarding your order or donation, including regarding customer service issues. We may also telephone you regarding fulfillment of your order.
(d) Newsletters & Promotional Emails; Opt-Out Option. We may offer free electronic newsletters and promotional emails regarding upcoming productions, events and/or services offered on the Website. We may use your Personal Information to send you newsletters and emails periodically listing current productions or other information about our season, our services, our classes or other items available for purchase or enrollment on our Website or from our marketing partners or sponsors. However, you have the choice to opt out of receiving such newsletters and promotional emails for products and/or services offered on the Website by sending an email to us at email@example.com and/or following the instructions at the bottom of our promotional email. Once we have processed your request, we will not send you promotional emails with respect to products and/or services offered by us through the Website unless you opt back in to receiving such communications directly.
(e) Contact Information. If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with the Website, we may collect this information in a file specific to you. In addition, if you provide us feedback through the Website, by email or by calling us, we may ask for your name and email address in order to send you a reply. You may contact us at firstname.lastname@example.org to request the removal of this information from our database.
2.2 Disclosure of Personal Information
3. Opting out
We may from time to time send you email or other communications regarding current promotions, specials and new additions to the Website. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may “opt out,” or unsubscribe from our newsletters and non-transactional related emails and disclosures to third parties for promotional purposes by following the unsubscribe instructions in any email you receive from us or by sending an email to email@example.com. Being removed from our email list does not mean that you will automatically be removed from our regular mailing list. If you would like to be removed from our mailing list completely, you will need to contact our office.
4. Safeguarding your Personal Information
4.1 Our security measures
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured server transactions that encrypt your information in transit to prevent someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. Furthermore, all of the customer data we collect is protected against unauthorized access by physical security means. Although Berkeley Rep uses reasonable efforts to safeguard the security of your Personal Information, transmissions made on or through the Internet are vulnerable to attack and cannot be guaranteed to be secure. In addition, submissions made via email are not protected by SSL technology and are vulnerable to interception during transmission.
4.2 Protecting yourself
You are solely responsible for safeguarding and maintaining the secrecy of your User ID, passwords and/or any account information in your possession or control. Please be careful and responsible whenever you are online. The Website contains links to third parties who may collect information directly from you. Each of the websites linked from the Website, have separate privacy policies and data collection practices, independent of Berkeley Rep, and Berkeley Rep has no responsibility or liability for these independent policies or actions and is not responsible for the privacy practices or the content of such websites nor does Berkeley Rep make any warranties or representations about the contents, products or services offered on such websites or the security of any information you provide to them. You can learn more about Internet privacy from government websites such as www.ftc.gov/privacy. In addition, it is important to keep us updated with your most current contact information. You may ask us in writing via mail or email at firstname.lastname@example.org to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
5.1 Changes to our policy
5.2 Children, parental consent policy
The Children’s Online Privacy Protection Act imposes certain requirements on websites directed toward children under 13 that collect information on those children, or on websites that know they are collecting Personal Information from children under the age of 13. We will collect children’s Personal Information only in the event that they are being registered for a class by an adult. We want to let you know that it currently is our policy not to collect Personal Information from any person under 13 because children are not permitted to use the Website or our Services, and we request that children under the age of 13 not submit any Personal Information to us via the Website. As one measure to ensure that we do not gather Personal Information from children, we require that all individuals provide a valid credit card number before completing a purchase order. If we learn that we have inadvertently gathered Personal Information from children under 13, we will attempt to notify such child’s parent or guardian and erase such information from our records, unless the child’s parent or guardian consents to our maintaining such information.
5.3 Individual California Residents
California residents may choose to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes or choose to opt out of such disclosure. Our policy is not to disclose Personal Information collected online to a third party for directing marketing without your approval. To make a request or to opt out at any time, please contact us by sending an email to email@example.com or using the other contact information provided below. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.
5.4 Users Outside the United States
The Website and the services upon which the Website is hosted are located in the United States and are intended only to be used by individuals in the United States. Personal Information you submit using the Services will be transferred to and stored in the United States. By visiting the Website and submitting Personal Information, you authorize this transfer.
5.5 Changes/Contact us
Berkeley Repertory Theatre
999 Harrison Street
Berkeley, CA 94710
Berkeley Repertory Theatre Company (“Berkeley Rep”) is committed to ensuring the privacy of our donors’ personal information. This policy applies to all information received by Berkeley Rep, both online and offline, including through our berkeleyrep.org website (the “Website”), any related sites, applications or online services offered by Berkeley Rep, as well as via any electronic, written or oral communications.
When you make a financial donation to Berkeley Rep, online or offline, we collect and maintain certain information about you, including your name, contact information, payment information, including in many instances, your credit card data.
We will not sell, share or trade our donors’ names or personal information with any other entity, nor send mailings to our donors on behalf of other organizations.
We only use the contact information of our donors for the following purposes:
- Distributing gift receipts;
- Informing donors about upcoming events and activities;
- Thanking and recognizing donors for their gifts;
- Internal analysis and record keeping.
You may “opt out,” or unsubscribe from our newsletters and non-transactional related emails and disclosures to third parties for promotional purposes by following the unsubscribe instructions in any email you receive from us or by sending an email to firstname.lastname@example.org.
Last updated on August 24, 2018.
Berkeley Repertory Theatre
999 Harrison Street
Berkeley, CA 94710